Privacy Policy

Last updated: January 15, 2025

Introduction

Welcome to Kusga, your source for technology insights and analysis for modern businesses. We are committed to protecting your privacy and being transparent about how we collect and use information when you read our articles, engage with our analysis, and explore our technology insights.

Information We Collect

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. We collect:

Usage data through Microsoft Clarity including article reading patterns, engagement metrics, and navigation behavior
Technology topic preferences and reading analytics
Business insights consumption patterns and article shares
Browser information and device type for optimal reading experience
IP address for basic geographic insights and content localization
Email addresses when you subscribe to our insights newsletter or contact us
Professional information if you engage with our business-focused content

How We Use Your Information

The information we collect is used to:

Provide relevant technology insights for business decision-makers
Improve content quality and relevance to our professional audience
Understand which technology trends and analysis are most valuable
Optimize the website for business users across different devices
Send newsletter updates with the latest technology insights (if subscribed)
Respond to business inquiries and provide professional support
Analyze content performance to guide our editorial and research strategy
Develop new analysis and insights based on reader interests

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to:

Remember your content preferences and business focus areas
Track article engagement and analysis consumption
Analyze website traffic and professional content performance
Enable Microsoft Clarity analytics for user experience optimization
Manage newsletter subscriptions and professional preferences
Provide personalized technology insights and recommendations

You can control cookies through your browser settings, though this may affect content personalization and some website functionality.

Third-Party Services

Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our technology content and business insights. Clarity collects usage data to help us improve the reading experience and content relevance for business professionals. For more information about how Microsoft collects and uses your data, please see the Microsoft Privacy Statement.

We use Google AdSense to display relevant advertisements, including business and technology-focused ads. Google may use cookies and other tracking technologies to serve ads based on your professional interests and browsing history. You can learn more about Google’s advertising practices and opt-out options at Google’s Privacy & Terms.

If you subscribe to our technology insights newsletter:

We will send you updates about new analysis, technology trends, and business insights
Content is tailored for business professionals and decision-makers
You can unsubscribe at any time using the link in our emails
We do not share your professional email address with third parties for marketing purposes
We may segment content based on your indicated business interests

Data Security

We implement appropriate technical and organizational measures to protect your information:

HTTPS encryption for all data transmission and professional communications
Secure hosting infrastructure with enterprise-grade security
Protected systems for newsletter and business contact management
Regular security assessments and compliance monitoring
Limited data collection focused on content improvement and professional relevance

Business and Professional Use

Kusga is designed for business professionals and technology decision-makers:

Our content focuses on enterprise technology trends and business implications
We may tailor insights based on business sector and professional interests
Professional inquiries may lead to business discussions governed by separate agreements
We respect the professional nature of our audience and their information needs

Content and Analysis

Our technology insights and business analysis:

Are created by our research and editorial team
May include data from industry sources which are properly attributed
Are intended for professional and business decision-making purposes
Should not be used as the sole basis for critical business decisions without additional research

International Business Audience

Our insights serve a global business audience:

Content may be localized based on geographic business trends
We comply with international privacy laws and business regulations
Professional data may be processed in different countries
Business insights may reflect global technology trends and markets

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. For significant changes, we may notify professional subscribers through our newsletter.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at:

Email: [email protected]

Website: https://kusga.com

For business inquiries or professional content questions, please use our contact form on the website.